Blog

Why Consistency Could Be More Important Than Creativity in Video Marketing

Explore the power of consistency in video marketing and discover how it builds trust, strengthens your brand identity, and keeps you top of mind with your audience.

What about Brand Loyalty?

Brand loyalty - the subject of many conferences and keynote speeches. Do marketers ask for too much when they expect loyalty from the customers? Or there is really nothing like brand loyalty, it is just customers' preferences.

Why You Need an Animated Logo?

An animated logo can help your brand in many ways. It enables you to connect with your audience and gives you a chance to tell a story. If you are still not convinced whether you should have an animated logo, this blog post is for you.

Workforce shifts and how to make best of people coming back to offices

Covid has brought a tectonic shift in the way we approach work. All assumptions around the change being temporary were quickly being proven wrong. What would be prudent for workers and employers alike is to embrace this change and accept it as the new reality.

Why Videos can take your Internal Communication to the Next Level

An effective IC strategy in the digital era should include videos as one of the main channels of communication. Keep reading to learn how videos used for internal communication can impact other areas of an organisation.

Why should Start-Ups use Video Marketing?

Implementing videos into your strategy will help you scale your startup and accelerate growth like no other marketing tool. Keep reading to learn how start-ups can benefit from using videos.