The 8 Steps of an Explainer Video Production Process

In today's digital age, a company's success hinges on its ability to capture fleeting attention spans. With information overload bombarding audiences, businesses need innovative ways to stand out. Enter the explainer video – a powerful tool that utilizes animation to simplify complex concepts and leave a lasting impression.

Why explainer videos work better

Explainer videos have become a powerful marketing tool for businesses of all sizes. So here’s what makes them so effective-

• Demystifying Complexity: A 2023 Whiteboard explainer video study by Wyzowl found that 83% of businesses believe explainer videos are effective in educating their audience. Animation excels at breaking down intricate ideas into bite-sized visuals, making product features or processes readily understandable.
• Universal Appeal: Language and cultural barriers melt away with  animation. Its visual nature ensures messages resonate globally, a key     advantage for businesses with international aspirations.

Benefits of Explainer Videos for Businesses

Explainer videos aren't just a fad; they offer tangible benefits for companies:

• Enhanced Engagement: Explainer videos inherently hold viewers  captive, boosting watch-through rates and leading to higher conversion rates, as reported by Crazy Egg (2022).
• Multi-Platform Versatility: These videos can seamlessly integrate across various platforms, including websites, social media email marketing campaigns, and presentations. This ensures your message reaches your target audience wherever they are.
• Brand Storytelling: Animation empowers companies to infuse their videos with a unique brand personality, differentiating themselves from     the competition and forging a stronger emotional connection with the audience.
• Explainer Powerhouse: For products that require demonstration or explanation, animation excels. It can showcase how a product works,     highlight its key benefits, and demonstrate its use in a clear and concise manner.

The Explainer Video Production Process

Explainer video production is a collaborative journey. Let's delve into the eight key steps that transform your vision into a captivating animated masterpiece:

1.     Project Brief & Kickoff Call : This initial stage establishes the foundation for your explainer video. You'll collaborate with the production team to define project goals, identify your target audience, and discuss your desired video style.

2.     Scriptwriting : A compelling script forms the backbone of your video. Skilled scriptwriters craft a clear and concise narrative that engages viewers and delivers your message effectively. They'll consider factors like length (ideally under 2 minutes),audience attention span, and a clear call to action (CTA) to ensure maximum impact.

3.     Storyboarding: Storyboarding translates the script into a visual roadmap. It's a series of sketched panels that depict each scene in the video. This step helps visualize the flow of the animation, identify potential pacing issues, and ensure a smooth and engaging viewing experience before any animation work begins.

4.     Voiceover Recording: The right voiceover artist can make or break your video. Professional voiceover talent brings the script to life, injecting personality and clarity. The production team will help you select a voiceover artist that aligns with your brand and target audience.

5.     Concept Art & Style Frames: This stage establishes the visual identity of your video. Concept artists will develop initial sketches and color palettes, ensuring your video reflects your brand's unique aesthetic. Style frames, which are polished representations of key scenes, further solidify the visual direction and ensure everyone is on the same page.

6.     Animation Production: Now comes the magic! Animators bring the storyboards and style frames to life using specialized software. Depending on the chosen style, this could involve creating 2D character animations, motion graphics, or even 3D animation for a truly immersive experience.

7.     Music & Sound Design: The perfect soundtrack elevates your explainer video to new heights. Sound designers work their magic by crafting an engaging musical score and incorporating sound effects that enhance the emotional impact of the animation and reinforce key messages.

8.     Revisions & Final Delivery: Once all the elements are assembled, the production team will present you with a draft video for your review. This is your opportunity to provide feedback and request any necessary revisions. Once you're happy with the final product, the team will deliver the explainer video in the format you require, ready to captivate your audience.

The explainer video production process might seem intricate, but by following these eight steps and collaborating with a skilled production team, you can unlock the power of animation to achieve your marketing goals.

Contact ALLinMOTION for Your Explainer Video Needs

ALLinMOTION can be your trusted partner in explainer video production. Our team of experienced professionals will guide you through every step, from initial concept development to final delivery.

Contact us today to discuss how we can bring your vision to life. Leverage the power of Explainer Video to elevate your brand storytelling and achieve remarkable results. you can visit our Portfolio page and  Explore our past projects to discover the quality and creativity we bring to every video.

‍